Ben Rosen papers, 1936-2006 and undated bulk 1945-1991.

ArchivalResource

Ben Rosen papers, 1936-2006 and undated bulk 1945-1991.

Collection documents Rosen's sixty-year career in graphic design and visual communications consulting. Contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

7500 items 65 lin. ft.

Related Entities

There are 17 Entities related to this resource.

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International Business Machines Corporation was incorporated in New York State on June 16, 1911 under the name Computing-Tabulating-Recording Co. In 1922, Computing-Tabulating-Recording Co. purchased all of the shares of Deutsche Hollerith Maschinen Gesellschaft. In 1924 the official name of the company was changed to International Business Machines Corporation. In 1933, IBM CEO Thomas Watson ordered the merger of IBM subsidiaries in Germany (Optima, Degemag, Holgemag, Dehomag) under the name De...

Tishman Realty and Construction Company, Inc. (Firm)

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Philip Morris Incorporated

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Richardson-Vicks, Inc. (Firm)

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Equitable Life Assurance Society of the United States

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The Equitable Life Assurance Society of the United States (ELAS) was founded in 1859 by Henry Baldwin Hyde (1834-1899). It became, by the year of Hyde’s death, the largest life insurance company in the world. Hyde sought to guarantee that his son, James Hazen Hyde (1876-1959), would continue family control of the company after his death, but in 1905 the younger Hyde lost control in a struggle which resulted from an investigation of the insurance industry by New York State. From the g...

North American Reinsurance Corp.

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John W. Hartman Center for Sales, Advertising & Marketing History

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Ben Rosen Associates (Firm)

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Kennedy, John F. (John Fitzgerald), 1917-1963

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John Fitzgerald Kennedy was born on May 29, 1917, to Joseph P. Kennedy and Rose Fitzgerald Kennedy of Brookline, Massachusetts. John Kennedy, the second of nine children, attended Choate Academy (1932-1935), Princeton University (1935-36), Harvard College (1936-40), and Stanford Business School (1941). In 1940, he published a book based on his senior thesis entitled "Why England Slept." The book criticized British policy of Appeasement. In 1941, Kennedy enlisted in the Navy. In August 1943, Kenn...

American Loose Leaf Company (Firm)

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Exxon Corporation

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Rosen, Benjamin S.

http://n2t.net/ark:/99166/w6bg4k8w (person)

Graphic designer and visual communications consultant. From the description of Ben Rosen papers, 1936-2006 and undated bulk 1945-1991. (Duke University Library). WorldCat record id: 82492094 ...

Food Fair Stores, Inc. (Firm)

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Blaine Thompson Company (Firm)

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Russ Berrie and Company, Inc. (Firm)

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Memorial Sloan-Kettering Cancer Center

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McGraw-Hill Publishing Company.

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